Hello! I am Erin Reeg,
Lead Service Designer with 14+ years driving enterprise service transformation through blueprinting, journey mapping, and cross-functional alignment. Proven record leading teams to shift organizations from siloed operations to human-centered systems, from Verizon's identity architecture overhaul to Delta's end-to-end service redesigns, translating complex business challenges into scalable service strategies that unlock product delivery and measurable customer outcomes.
PROJECT IMPACT
VERIZON | OMNI-Channel Journey Mapping Tool
Service design, VS Code + Claude, End-to-end journey mapping
VERIZON | Simplicity Plan Launch
Service design, End-to-end journey mapping, Product Launch
VERIZON | SYSTEMS GRAPH
Service Design, Data ArchitecturAirtable
VERIZON | CROSS-PRODUCT ALIGNMENT
Product Design + Strategy, Cross-functional Alignment, Stakeholder Management
VERIZON | CUSTOMER-FIRST DATA ARCHITECTURE
Service Design
DELTA AIRLINES | SEATBACK REDESIGN
Product Design, UX Research
DELTA AIRLINES | FREE WIFI INITIATIVE LAUNCH
Stakeholder Management, Product Design, User Research
RYDER | B2B MANAGEMENT PORTAL
Product + UX Design
BAIN & CO | KNOWLEDGE MANAGEMENT PORTAL
Product + UX Design
REGIONAL BANK | PAYMENTS APPLICATION
Product + UX Design, User Research
VERIZON | STREAMING GOLF CART PRODUCT
Product Design, UX Design
VERIZON | 5G HOME LAUNCH
Product Design, UX Design, User Research
VERIZON | DIGITAL SIGNAGE
UX Design
VERIZON | CLOUD APP AND WEBSITE
UX Design
AMERICAN EXPRESS | PLENTI LOYALTY PROGRAM
UX Design
PLASTIC-CRAFTS | WEBSITE REDESIGN
UX Design
PLASTICCUTTINGBOARDS.COM | WEBSITE DESIGN
UX Design