Hello! I am Erin Reeg,
Lead Service Designer with 14+ years driving enterprise transformation through ux, journey mapping, and cross-functional alignment. Proven record leading teams to shift organizations from siloed operations to human-centered systems, from Verizon's identity architecture overhaul to Delta's end-to-end in-flight experiences, translating complex business challenges into scalable strategies that unlock product delivery and measurable customer outcomes.
Verizon 20205 -2026
Featured Work
VERIZON | Omni-Channel Journey Mapping Tool
Service design, VS Code + Claude, End-to-end journey mapping
VERIZON | Simplicity Plan Launch
Service design, End-to-end journey mapping, Product Launch, B2C
VERIZON | Identity Systems Graph
Service Design, Data Architecture, Airtable
VERIZON | Cross-Product Alignment
Product Design + Strategy, Cross-functional Alignment, Stakeholder Management
VERIZON | Customer-First Data Architecture
Customer Profile, Service Design, Product Alignment
Selected Client Work
Endava 2019 - 2024
Bain & Co
Delta Airlines
Valley Bank
Ryder Transportation
Early Work 2014 - 2019
Verizon Digital Signage | Verizon 5G Home Installer App | Verizon Cloud | Plastic-Craft Website | AMEX - Plenti Loyalty Program |