UX Designer

American Express: Plenti Rewards program

plenti RESPONSIVE WEB DESIGN

EffectiveUI was tasked with initially designing the responsive website for Plenti, an American Express loyalty program, and later the mobile app. Plenti was launched in 2016 and ended in July 2018.

As a user experience designer for both responsive web and mobile app, I was responsible for:

  • Designing new feature sets that would be consistent across web and mobile

  • Adjusting the features to meet new requirements

  • Communicating with the developers to present our design concepts

  • The creation of wireframes and keeping documentation up-to-date

  • Creating space for native advertising

screencapture-www-plenti-com-1463701307867.png

Plenti mobile application

Plenti Dashboard Design

  • Bring excitement to points through animation

  • Show how many offers are available

  • Highlight featured offers

Screenshot_20170401-153530.png
Screenshot_20170401-153540.png

Plenti Online Marketplace

Updating the UX design of the Plenti Online Marketplace to:

  • Make stores more easily searchable

  • Easily navigate to select stores

  • Highlight the featured stores

 

Screenshot_20170401-153613.png
Screenshot_20170401-153603.png